New · Modern Automotive Sales, Book 6
Click to Keys is the complete playbook for turning today's online car buyer into a sold, repeat customer. Written by a working dealership sales manager. Built for salespeople, BDC teams, and the managers who run the floor.
The standards the books are built on
Every lead, from every source, gets a personal response within five minutes. Never later than eight. At ten, the customer is usually gone.
A quick, upbeat walkaround that proves the vehicle is really on the lot. The camera stays on the car, not the salesperson.
Price, payment, credit, trade, timing, and trust objections handled with the Acknowledge–Clarify–Respond–Advance pattern.
Fifty calls, fifty texts, fifty emails per salesperson per day, tracked on a manager's weekly scorecard.
Inside Click to Keys
The book follows the customer's actual path: online inquiry, first response, appointment, showroom, numbers, delivery, and follow-up. Every stage comes with the exact words, the policy behind them, and a one-page reference you can post on the wall.
Simple structures that turn texts, calls, and emails into appointments that actually show.
AutoAPR, Capital One, CarGurus, Cars.com, Autotrader, Carfax, social media, website, trade-in, payment, credit-challenged, service lane, and cold-list leads, each with its own first touch.
How to present price in a way that protects both trust and gross, starting from market or MSRP, never a careless hypothetical number.
Win the deals your competitors give up on, with a schedule your team can actually keep.
So customers start asking for you by name, and sending their friends.
Copy-and-send scripts, a one-page desk reference, ten dealership policies you can post and train on, and a manager's weekly scorecard.
“The leads are not the problem. The process is.”The Internet Automotive Sales Playbook
The Modern Automotive Sales series
Each title stands on its own. Together they cover the whole dealership: the salesperson, the internet desk, the objection, the numbers, and the manager in the tower.
Book 6 · Latest
The Complete Playbook for Turning Today's Car Buyer Into a Sold Customer
The master playbook. Today's buyer shops online first, contacts several stores at once, and decides who to trust within minutes. This is how to be the one they choose, from the first click to the handshake at delivery.
Book 5
Turn Objections Into Sales
The quick-reference guide for the desk, the phone, and the CRM. 52 word-for-word rebuttals, the five-part first-response formula, a text quick-reply bank, and a one-page desk reference. Keep it in your pocket.
Book 1
How to Run a Dealership Floor With Systems, Accountability, and Leadership
Most dealerships don't have a management problem. They have a system problem. The operating manual for the working sales manager: the seven daily responsibilities, coaching over controlling, fixing follow-up, and building a team without a superstar.
Book 3
How Modern Dealerships Turn Online Leads Into Sold Vehicles
The operating system for the internet desk: the 10-Minute Rule, the First Response Formula, video follow-up, re-engagement for cold leads, and a full script library organized by lead type, channel, and stage.
Book 4
A Complete Training System for Today's Dealership
Day-one-ready training for new hires and veterans alike: a modern seven-step Road to the Sale, 4-Square Mastery, Internet Lead Mastery with a 7-day follow-up plan, and the closes that work without pressure.
Where it started
The New Standard for Today's Sales Professional
The car business didn't get harder. The buyer got smarter. A short, direct guide built around trust, transparency, disciplined follow-up, and strong work habits. Each chapter is designed to be applied on the floor the same day.
Read them in order
Every title is available on Kindle Unlimited and in paperback. Follow the series page on Amazon to be notified when the next book lands.
Where to start
You want more appointments that show and more customers who buy from you instead of the store down the road.
Speed, message, follow-up, and appointment strategy, by lead source.
Systems, accountability, and coaching that make the floor run instead of react.
About the author
R.C. McIntosh is a working automotive sales manager in Cincinnati, Ohio. He runs a pre-owned department, coaches salespeople, answers internet leads, and desks deals every day. The books are the systems he actually uses, written down so any dealership can run them.
His approach is simple: be truthful and confident, adapt to the customer in front of you, treat every lead like it matters, and never write a number you can't stand behind. Salespeople who follow it sell more cars and build careers that last.
For dealership teams
Managers use the series as a training curriculum: one book per sales meeting, a one-page reference on the wall, and a scorecard to hold the standard. Reach out about bulk paperback orders, training sessions, or using the material for your onboarding program.